However, there are moments in everyone’s life when your heart takes a picture. Something touches your soul and is stored in your memory to be fully developed and seen when you need it most.
By developing the pictures and connecting the pieces we weave together our story.
Everyone has a story.
Everyone has a story that someone in the world needs to hear.
Whether etched on cave wall, imprinted in our minds or inked with pen on paper, storytellers pass down history from generation to generation.
Legacies lie in the lives touched by the stories passed down from generation to generation.
In business today, public relations professionals are charged with excavating, crafting and sharing the stories behind companies and nonprofits - how they were created, their founding principles, practices for success and their mission and vision for the future.
These stories are the blueprint for building a foundation of trust that shape a brand.
Stories describe how people wove their passion, vision and values into their organization. It’s what endears us to them.
To paraphrase the wisdom of Maya Angelou:
People don’t remember what you did or what you said,
but they remember how you made them feel.
Stories that make us feel are the connecting points that create an endearing brand.
What’s your story?