Testimonials are one of the best forms of word of mouth because they showcase your products, services and solutions through stories.
Stories help shape your brand and are more believable than advertising.
The best testimonials:
• highlight how you solve specific needs for your target market
“When my housekeeper called to tell me what a good job ______ were doing, I
knew I hired the right team to care for my dog. They walk her everyday during
the week and are always on time. Best of all, their rates are reasonable.”
• showcase how you made your customers feel
“. . . ___ is amazing at what she does and her integrity and work ethic are unparalleled.
She is a breath of fresh air in this town where shortcuts and comprise rule the day.
Without her, our event would have fallen well short of what we dreamed it to be, and
because of her the event exceeded our expectations.. “
• highlight all services you provide and all industries you serve
“From copyrights, contracts and collections to general legal questions, ____
provides an invaluable resource for my business.”
To reach your target market, you have to share your testimonials where your customers are to capture their attention. Post on social media in addition your web site.
When possible, get video testimonials to capture the sincerity of the message.
Photos also help personalize the endorsement.
Testimonials are useful tools that help
• build your brand
• establish your expertise
• share your story
Knowing where to look, what to ask and how to write are instrumental to capturing memorable testimonials.
What are your clients, donors and volunteers saying about you?