SPARK Brand Worksheet

SPARK BRAND WORKSHEET

The stories you share shape how your brand is perceived.
This worksheet will help you identify which stories to share to shape your brand.

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Name *

First

Last

Email *

Website *

Phone Number *

PERCEPTION - List 3 words that describe your brand. *

AUDIENCE - Identify 3 characteristics of the audience you desire to serve. *

RELATIONSHIPS - List 3 strategies you use to build relationships with your desired audience. *

KEEP - Describe 3 things you do to retain your desired audience. *

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