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Find Your SPARK
SPARK BRAND WORKSHEET
The stories you share shape how your brand is perceived.
This worksheet will help you identify which stories to share to shape your brand.
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PERCEPTION - List 3 words that describe your brand.
AUDIENCE - Identify 3 characteristics of the audience you desire to serve.
RELATIONSHIPS - List 3 strategies you use to build relationships with your desired audience.
KEEP - Describe 3 things you do to retain your desired audience.
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Public relations • Branding • communication strategy • community engagement • stories
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