Pop-Up PR Tip #6 Testimonials

​Testimonials are one of the best forms of word-of-mouth.

 In other words, you can let your customers speak for you.

To ensure a memorable testimonial, you need to ask your customers the right questions.
                       
Good testimonials communicate:
         • how you make them feel
         • showcase specific solutions
         • highlight why you’re different
          • include employees . . .
                  - why do they like to work for you
                  - let them share their favorite customer service stories
           • if a picture is worth a thousand words, a video is worth looking at
          • video testimonials convey feelings mere words can’t express and puts a                                                    
             face to the feedback

For more insights, ideas and inspirations to help you share your story watch this video at ​https://www.youtube.com/watch?v=m6RjrRmlov4.