I’m going to let you in on a little secret.
You don’t own your brand.
It’s not your logo, your tagline or who you say you are.
Your brand is a perception held in the minds of your customers.
The good news is you can help shape their perception by the stories you tell.
“A great brand is a story that’s never completely told.”
- Scott Bedbury, Founder and CEO of Brandstream
What’s your story?
Every time you text, answer the phone, send an email, post on social media, blog, give a speech or meet face-to-face you are making impressions that contribute to your brand’s story.
Are the conversations you’re starting meaningful to your customers, employees, volunteers, donors and the community?
Do you take time to help and endorse others in between promoting your products and services?
Are you engaging in conversations on other’s pages or just posting in hopes of securing conversions?
How often do you ask for feedback and from whom?
When was the last time you listened and implemented feedback?
Finally, are you including relevant stories from your customers, employees, volunteers, donors and the community?
Your brand is not about you or what you sell. Your brand is shaped by the stories you tell.
For more insights, ideas and inspirations to help you share your story to build your brand and bring people into your funnel visit http://www.1bluecube.com.