Blog Archives

A ripple effect

11/12/2015

Every person, idea and action creates a ripple effect in our lives.

What we send out, we get back.

When we surround ourselves with people, ideas and actions that inspire, nurture and support us we have a better opportunity to catch a wave of success.

It is said that we are the sum total of the 5 people we spend the most time with.
I beg to differ. I think we are the sum total of whom we spend the most time listening to.

Here's who has my ear:

            • I love audio books and listen to a variety of industry and inspirational leaders regularly
   during morning walks and long drives.

            • We often listen to ourselves more than anyone else so minding self-talk is
   crucial. Repeat affirmations and purpose statements to help shape a better reality.

                        “Whether you think you can, or you think you can't--you're right”
                                    - Henry Ford

            • I listen to and attend presentations by entrepreneurs, artists and change-
makers on a regular basis. Listening to ideas and networking with people
outside my industry opens my mind to new possibilities.

            • Surrounding myself with people older and younger offers a fresh perspectives and
   useful insights with every conversation.

            • The music I listen to helps inspire and shape my mood. From the classic rock of my
youth to smooth jazz to love ballads and musicals, each song and artist carries a
unique vibration.

Who are you listening to?

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What I want my words to do

11/5/2015

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We all want to be heard and understood.

Oftentimes, we do this through the stories we tell.
Our DNA is wired to tell, share and embrace stories.

But what makes a story memorable?

It’s the way we weave our words together.

Stories are powerful.

When I was a child, stories saved my life as I retold a ghost stories so I wouldn’t fall victim to a ghastly character assassination.

Whether our purpose is
to persuade,
inspire,
instruct,
explain
or entertain . . .

it begins with the words . . . . . . . .

What we really want our words to do . . . . . .
. . . . to you . . . . . the audience.

Storytelling is a process, a discovery process.
Before a single word is spoken, it is written.

Whether etched in our minds
inked with pen on paper
or choreographed in a dance
we search,
organize,
and dig deeper
to uncover the best way to express our message.

We want to ensure what we want our words to do, gets done.

Writing the right words
to evoke emotion,
uncover a deeper understanding
and creatively craft a story . . . . .
a story about what we want our words to do to you.

I’ve written poetry most of my life. . .
but I never really thought about why . . . . .

I just wrote
to be heard,
in hopes of being understood
to unleash the tide of emotion that was bottled up inside of me

I was lucky to have my writing.
It gave me a voice,
even though I didn’t have an audience.
I wrote just for me.

To get my feelings out . . . .
to say on the silence of the page
stop the hurt,
rekindle the love,
I will survive

My poems provided me with a way to tell my story
and go back and reflect on what I did,
how much I’d grown
and what I wanted for the future.

With understanding,
we create the ability to choose differently,
to stop the cycle of insanity,
or relish in the ecstasy.

Everyone just wants to be heard,
to be understood
and to understand . . .

. . . our circumstances,
our choices
and our stories.

Whether our purpose is to
persuade,
inspire,
instruct,
explain or
entertain . . .

. . . it begins with words.

Write it out . . .your story deserves to be heard
Everyone has a story someone in the world needs to hear.

As you craft your story, carefully contemplate:
What do you want your words to do?

Sign up to get your free copy of “15 Simple and Proven Strategies to Get Publicity Now for Business Owners, Start-Ups and Nonprofits” at www.1bluecube.com.

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Testimonials

11/1/2015

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You know word of mouth is the best marketing tool.

Testimonials are one of the best forms of word of mouth because they showcase your products, services and solutions through stories.

Stories help shape your brand and are more believable than advertising.

The best testimonials:

            • highlight how you solve specific needs for your target market

                        “When my housekeeper called to tell me what a good job ______ were doing, I
knew I hired the right team to care for my dog. They walk her everyday during
the week and are always on time. Best of all, their rates are reasonable.”

            • showcase how you made your customers feel

                        “. . . ___ is amazing at what she does and her integrity and work ethic are unparalleled.
She is a breath of fresh air in this town where shortcuts and comprise rule the day.
Without her, our event would have fallen well short of what we dreamed it to be, and
  because of her the event exceeded our expectations.. “

             • highlight all services you provide and all industries you serve

                        “From copyrights, contracts and collections to general legal questions, ____
provides an invaluable resource for my business.”

To reach your target market, you have to share your testimonials where your customers are to capture their attention. Post on social media in addition your web site.

When possible, get video testimonials to capture the sincerity of the message.
Photos also help personalize the endorsement.

Testimonials are useful tools that help

            • build your brand
            • establish your expertise
            • share your story

Knowing where to look, what to ask and how to write are instrumental to capturing memorable testimonials.

What are your clients, donors and volunteers saying about you?

Sign up to get your free copy of “15 Simple and Proven Strategies to Get Publicity Now for Business Owners, Start-Ups and Nonprofits” at www.1bluecube.com.

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A ripple effect

What I want my words to do

Testimonials

Archives
-

Categories

Public relations • Branding • communication strategy • community engagement • stories

A ripple effect

What I want my words to do

Testimonials

Archives -

Categories

​Public relations • Branding • communication strategy • community engagement • stories

Archives
-

Public relations • Branding • communication strategy • community engagement • stories