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branding your story

11/14/2014

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         Your story is your Brand. 

You don’t own your brand.
Your brand is a perception in your customer’s mind.
The good news is you can help shape the message through stories.
              
           "A great brand is a story that’s never    
            completely told."
                           - Scot Bedbury


Two ways you can use stories to help shape your message 

           1) BIO
                Your bio is not your resume. It is your story that helps build a foundation of trust by
                 sharing: 
                     • who   you are
                      • your journey
                      • what you stand for
                      • why you do what you do 
                 The presentation below asks some questions to get you started. By connecting the dots,
                 your story unfolds.

            2) TESTIMONIALS 
                  Word of mouth is the best form of advertising. Testimonials are one form of word of
                   mouth.
                  The best testimonials capture:
                         • how you made them feel 
                         • highlight how you are different 
                         • include employee testimonials
                         • include all areas of you serve 

What’s your story?


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