A recent article in CEO Blog Nation asked 15 entrepreneurs how they came up with their business name.
The stories behind businesses and their names are intriguing. I've had a lot of fun helping companies craft and share their story. In turn, I'm often asked to share the story behind my company's name and logo.
I came up with the name Blue Cube Marketing Solutions and logo design simultaneously during a brainstorming session. I sat down on the couch with a glass of wine and started writing down names that described what I do and were symbolic of Public Relations and Communication Strategy.
During this process I realized it wasn't what I do but how I do it that was key. I provide solutions for companies to communicate, connect and engage with clients, employees, vendors and the community. Since my approach to using Community Engagement as a marketing strategy was unique for small businesses in Las Vegas in 2002, I came up with the name Blue Cube Marketing Solutions along with the tagline, Outside-the-box marketing solutions.
From there, the pieces fell into place. I love the color blue and Picasso's cubism because it makes you look at things from a different angle, a unique perspective. The logo popped into my head . . . an unfinished, cubism-style box. A box with open walls, if you will, to allow one to go outside, literally, and connect with clients, employees, vendors and the community.
When it comes to Public Relations and Communication Strategy, you also have to think outside the traditional boxes of TV, radio, computers and your office to connect one-on-one. I believe my company's name and tagline epitomizes not only what I do but how I do it. Even the quote on the back of my business card tells the story of the passion and purpose behind my business:
"The great use of life is to spend it on something that will outlast it." - William James
What's the story behind your company's name?