​Testimonials are one of the best forms of word-of-mouth.

 In other words, you can let your customers speak for you.

To ensure a memorable testimonial, you need to ask your customers the right questions.
                       
Good testimonials communicate:
         • how you make them feel
         • showcase specific solutions
         • highlight why you’re different
          • include employees . . .
                  - why do they like to work for you
                  - let them share their favorite customer service stories
           • if a picture is worth a thousand words, a video is worth looking at
          • video testimonials convey feelings mere words can’t express and puts a                                                    
             face to the feedback

For more insights, ideas and inspirations to help you share your story watch this video at ​https://www.youtube.com/watch?v=m6RjrRmlov4. 

Yes, Virginia, it pays to be good.

Translating the mission, vision and values of your company into a customized community engagement strategy is the key to building lasting relationships.

Capitalizing on them through a well-crafted communication strategy connects you with your clients, community and employees.

Year after year research confirms companies that are involved in their communities: 
     • enjoy higher employee satisfaction and retention rates 
     • are viewed more favorably by customers • help strengthen the community in which they serve,    
        creating a better place to live, work and do business
     • increase market share from customers who switch brands to support a cause in which they
       believe 
     • get more press coverage from what they do in the community than what they do as a company

For mor insights ideas and inspiration to help you share your story view this video at https://www.youtube.com/watch?v=kId7bK59NTE

I want to share a little secret about Branding.

You might be surprised to learn that you do not own your Brand. 
Contrary to popular belief, your brand is not your logo, tagline or what you say it is.

Your Brand is a perception in someone’s mind.
The good news is the stories you share can help shape that perception.

"A great brand is a story that’s never completely told."
      - Scott Bedbury

You can share your story in many places, including:
     • web site
     • client testimonials
     • bio
          -  your bio is not your resume, it’s your story
     • social media
     • blogs
     • press coverage
     • community engagement

For more insight, ideas and inspirations to help you share your story, watch this video at https://www.youtube.com/watch?v=ttBYyKduq7Q

Customers often find out about you online before they walk through your door.
​Are you making a good first impression?

Social Media is comprised of communities. 

Welcome to the neighborhood!
 
Knowing how to communicate within each social media community is part of a strategic communication plan. This is the place to engage in conversations, listen and build relationships.  

It's a community, not a commercial.
     • Listen: Seek first to understand, then be understood.

     • Share: People want to know what you’re working on. They don’t want to be sold or told.

     • Participate: Join groups, comment and offer insight.

     • Don't be a homebody. If you want people to come to your page you have to visit and interact    
        with them on their page.

     • Like a good neighbor, don’t show up empty-handed. Share meaningful insights and information.

For more insights, ideas and inspirations to help you share your story, watch this video at https://www.youtube.com/watch?v=mVosigs5XbY
​