Pop-Up PR Tip 9: Crisis Communication

Sometimes, circumstances beyond your control can create chaos.
Through no fault of your own, bad things happen to your good company.
If and when they do, how you respond will determine how well you weather the storm.
Below are a few tested tips to help you communicate in times of crisis:
- always tell the truth
- respond promptly, the media have deadlines
- offer a sincere apology, when necessary
- focus on solutions:
• explain what you’re doing to correct the situation now and the measures you’re
implementing to prevent another situation in the future
- have core messages to communicate clearly your company’s mission and vision

For more insights, ideas and inspirations to help you share your story watch this video at https://www.youtube.com/watch?v=hO2I9TYRpwc