Pop-UP PR Tip 5: Community Engagement

Yes, Virginia, it pays to be good.

Translating the mission, vision and values of your company into a customized community engagement strategy is the key to building lasting relationships.

Capitalizing on them through a well-crafted communication strategy connects you with your clients, community and employees.

Year after year research confirms companies that are involved in their communities:
• enjoy higher employee satisfaction and retention rates
• are viewed more favorably by customers • help strengthen the community in which they serve,
creating a better place to live, work and do business
• increase market share from customers who switch brands to support a cause in which they
believe
• get more press coverage from what they do in the community than what they do as a company

For mor insights ideas and inspiration to help you share your story view this video at https://www.youtube.com/watch?v=kId7bK59NTE