Pop-Up PR Tip 4: The Truth About Branding

I want to share a little secret about Branding.

You might be surprised to learn that you do not own your Brand.
Contrary to popular belief, your brand is not your logo, tagline or what you say it is.

Your Brand is a perception in someone’s mind.
The good news is the stories you share can help shape that perception.

"A great brand is a story that’s never completely told."
- Scott Bedbury

You can share your story in many places, including:
• web site
• client testimonials
• bio
- your bio is not your resume, it’s your story
• social media
• blogs
• press coverage
• community engagement

For more insight, ideas and inspirations to help you share your story, watch this video at https://www.youtube.com/watch?v=ttBYyKduq7Q